---
title: CFO-Wyllo-Webinar
---

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### Digital Event: Wednesday, Oct 14, 2026 at 11am PT / 2pm ET

### Your retail fraud solution business case isn't getting funded... A CFO tells us why.

Usman Khalid, CFO of Negative Underwear, walks through what makes him say yes, what kills a pitch in thirty seconds, and the five-step framework that gets CX requests past finance.

You research, evaluate, and select a software, tool or process change that will solve a real problem. Then it hits finance and stalls at "let's revisit next quarter."

 CX leaders sell on satisfaction and friction. CFOs underwrite dollars protected, payback period, and risk. This session closes that gap.

### What you'll learn:

- **How a CFO triages a pitch:** the questions Usman asks in the first minute, before he looks at price.
- **Business case vs. feature list:** why "it makes our team more efficient" fails and "it protects $X and pays back in Y months" works.
- **What counts as proof:** how a pilot, an audit, or a backfilled data set replaces a leap of faith.
- **How to name the trade-off first:** weighing risk reduction against approval rate and customer experience, and why CFOs trust leaders who raise it before they do.
- **A framework you can use this week:** baseline, audit, model, de-risk, translate.

### Registration

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